MADE IN KOREA: THE AW20 한국 EDIT

South Korea isn’t slowing down when it comes to cultural innovations—in fact they are leading the way in pop music, cinema, and political organization. That energy also extends itself to fashion. With trend cycles at a crossroads and industry production transforming under the burdens of our new reality, designers are under immense pressure to deliver. But for these brands, holding our attention is something they’ve already learned how to sustain, through unlikely design elements, and nods to European minimalism, despite their total independence from old guard approaches. For a better sense of the scene in Seoul, we sent Korea correspondent, Elaine YJ Lee, to gather intel—spanning formative design years through to philosophies on fashion—from five of the most vibrant brands coming out of Korea. Here, the brands’ designers and creative directors discuss how they approach their work, and share some thoughts on what’s in store for the future—and in store on SSENSE.com.

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